EurekaWare 2.0 introduced campaign management allowing real estate agents to create touchpoint campaigns to automate the process of communicating with their customer base. Like all Eurekaware features, Eurekaware campaigns are built into Microsoft Outlook making campaign management a snap.
This tool is also useful for creating action plans, to automate regular tasks.
The following pages will show you how to get up and running using the Eurekaware Campaign features.
Note campaign differ slightly from mail merge. While campaigns have mail merge capabilities they are designed for regular ongoing communications with your customers. Mail merge is better suited for ad-hoc mailers to a set group. Both campaigns and mail merge use all of the EurekaWare contact fields. However the formatting of those fields is slight different.