Real Estate Software User Manual
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User Manual

The "To Sell" Form for Real Estate Marketing

The "To Sell" form helps a real estate agent track key information regarding what type of property your Contact wishes to sell. This is important data to get the full value from your real estate marketing software. Only one property can be tracked per contact record. If your contact owns more than one property, create additional Contacts to record details about these other properties.

To Sell Overview form  

Below is a description of the fields on To Sell form.

To customize the values of some fields on the To Sell form,  go Changing Drop Down Field Values in the manual.

The To Sell form "Header"

The Header of the To Sell real estate marketing form has these fields:

Field Name Description Customize Values?
Street Address This is the same as the Home Address entered on the General Tab.  Changes can be made on either Tab.  
City Same as the Home Address on the General Tab.  
State* Same as the Home Address on the General Tab. Y
Zip Same as the Home Address on the General Tab.  
Status* Whether the property is For Sale, Under Contract, Sold, or Inactive. Y
MLS ID Multiple Listing Service identification number  
List Price Listing price for the property  
Listing Date Date the property was put on the market.  Note: To save changes to this field, make a change to another field on the contact record.  
Listing Expiration Date the listing expires.  Note: To save changes to this field, make a change to another field on the contact record.  
Bathrooms* Number of bathrooms desired Y
Type* Select one or more types of properties the buyer will consider Y

*Fields marked with an asterisk filter results when a Web Link button is pressed.  For example, the Min and Max Prices determine the search results returned from Realtor.com when the View Listings button is pressed.

Overview Tab

These fields appear on the Overview Tab:

Field Name Description Customize Values?
Short Desc A short description of the property  
Prop Type Whether the property is a Single Familyk, Condominium, Apartment, Duplex, Farm, Land, or Trailer Y
Prop Style Text field for describing the style of the property  
Sq. Feet Number of square feet of the property  
Bedrooms Number of bedrooms  
Fireplaces Number or description of the fireplaces  
Full Description Large text field for describing the property  
Exterior Whether the property is made of brick, stucco, aluminum siding, or wood Y
Year Built Year property was built  
Lot Size Dimensions of the property's lot  
Floors The number or type of floors  
Garage The number of cars that fit into the garage Y
County County location of the property  
Neighborhood Common name for the property's neighborhood  
Subdivision The property's subdivision  
Elementary The public elementary school serving the property  
Middle The public middle school serving the property  
High The public high school serving the property  

Web Links

There are four Web Links from the To Sell form:

Web Link Name Description
View Listing Sends the MLS # to Realtor.com to display the listing for the property.
View Comps Sends the Street Address, City, State and Zip as parameters to the Yahoo Real Estate "Comparable Home Sales" Results page.  Here you can view such valuable information as Proximity, Sales Price, Sales Date, Bedrooms, Square Feet, Year Built, and # of Bedrooms.
Credit Report Opens up CreditReport.com so that you can purchase a credit report if desired.
Marketing Templates Go to this page to learn how to use EurekaWare's marketing templates.

Home Details

The Home Details tab helps you track room sizes, fees, and directions.

Field Name Description
Room Sizes EurekaWare provides six fields for you to describe the dimensions of the rooms on this property. Notice that the field labels are raised.  By clicking in this area you can change the description of the provided room. 
HOA Fees Currency field for describing any monthly or annual fees associated with a Home Owners Association
HOA Period Text field for describing the time period for the Home Owners Association Fees.
HOA Includes Text field for describing what is covered by the Home Owners Association fees.  Such items as insurance, common driveway repairs, common buildings, and pools, are sometimes part of a HOA.
Square Footage By Floor Numeric fields for describing the number of square feet by floor on the property. The Total Square Feet field sums up the values from the Basement, Main, Second, and Upper fields.
Taxes / Utilities Currency fields for describing the utilities, property tax, sewer, water, heat/air, fees per month on average.
Directions A text field for describing how to get to this property.

Marketing Tab

The Marketing tab lets you enter key information that appears on the provided Marketing Templates.  You can use Marketing Templates for such things as Postcards of your new listed properties, or flyers on your listings. See this page for assistance creating a marketing template.

Marketing Tab

Field Name Description
Headline Enter a catchy phrase that summarizes the property and makes it appealing to prospective buyers.
Tagline A secondary phrase that provides slightly more information, in an inviting way, regarding the property.
Heading 1 An overall heading for the property's features
Bullets 1 - 10 List the key features of the property that you wish to highlight on marketing materials.

Features Tab

The Features tab lets you easily mark key features that the property contains. Use the information so that you can quickly recall the important selling points about this property.

Real Estate Software Features Tab

Field Name Description
Legal Desc The legal description of the property from a deed.
Included List all extraordinary items that are to be included in the sale of this property.
Excluded List all extraordinary items that are not to be included in the sale of this property.
Property Features Mark a check next to those features of the property, lot, or community that apply to this property.

Photos Tab

The Photos tab lets link up to six pictures of the property to your Outlook record. Its a useful way to remember exactly how this property looks. These pictures can also be automatically included in your postcards and flyers you create using the Marketing Templates feature of EurekaWare. See this page for assistance creating a marketing template.

Real Estate Contact Management Photos Tab

To add a photo, click the folder icon to the right of each file path field. Use standard windows methods to browse to the file on your computer. Click Open to link the file to the Outlook Contact record.

To remove a photo, simply press the red "X" button. The file path will be removed, but the picture will remain. Select File > Save from your Outlook menu to close the Contact form. Re-open the form. The photo has been removed.